The value of branding your leadership is not always measured by how many times we hear “Well done,” or “You did a great job,” or “I know you worked long and hard on that project.” Oh, but how we often want it to be measured that way… Our leadership is measured on the impact it makes, not in short, but in the value of the long term, it has on the organization and, most importantly, the people. And that value… unconscionably creates your brand…

As that opening paragraph begins to simmer and resonate in your mind, I think it is timely to talk about our leadership “brand” and the effects of it, especially in a time such as we are experiencing now. I would think it would be safe to say that we all aspire to be quality leaders. Reflectively speaking, it can be creative and fun. Finding new ideas and ways that help the overall picture of what we know “something” can be and then, with the help of others, bring a common good for all is the best feeling.

I also believe one of the hardest things to do is “hope” that your leadership brand has enough weight to carry itself and a group when it is time to have a plan without having a plan ready to go. I once heard the old adage, “It is better to build a plane on the ground, instead of in the air.”

The “brand” we talk with is heard, and we walk with is seen. What are people hearing and seeing as you lead with your brand? It is hard enough to “sell” your brand, much less wanting people to understand your brand and what it is. My leadership style has to be made by me from a summation of lifetime experiences. However, how I lead cannot be a copy based on the brand of other leaders. More times than not, when we copy leadership, it just doesn’t fit well. And we all know when something doesn’t’ fit well, it sure doesn’t wear well.

I think of a person’s leadership brand like I do a company’s logo. Take the company “XYZ” for example (insert whatever company you want). When we hear or see the company’s name or logo, a mental explosion takes place, and everything we have ever seen, heard, tasted, tried, etc… comes to thought. I would dare say the same thing happens when we see or hear the leadership around us.

With all of that being said, I feel the importance, now, of others knowing what our leadership brand is. One thing our brand cannot do is change like the weather. Our leadership brand is what we make it. Needless to say, through all of your leadership tenure, your leadership brand will be remembered. Maybe now more than ever.

One more thought, you know those cattle branding irons? They tend to leave a permanent marking… Well, so does your leadership…

Go be a great educator and leader today… Our future needs it…

Remember… Think Leadership and Be For Others

©2020 J Clay Norton

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