Category Archives: Know Your Why

A Tribute to Coach Stan Jones… Leadership Beyond the Game

16 Friday Oct 2026

Posted by in Accountability, Appreciation, Attitude, Character, Educational Leadership, Encouragement, Expectations, Importance, Influence, Inspiration, Know Your Why, Leader, Leadership, Loyalty, Motivation, Passion, Relationships, Respect, Responsibility, Thankful, Transformational, Tribute, Value

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My first true encounter with Coach Stan Jones was in 1994, when I interviewed at Shoney’s with him to be his assistant basketball coach. We talked about basketball, life, and just about everything in between. Near the end of our conversation, he asked me one last question: “If you heard someone talking bad about us at a nearby booth, would you get up and say something to them?”

I told him I would.

When Coach Jones got into town this past Wednesday, we had supper together, and I reminded him of that interview. I told him I still did not know whether my answer to his question was what got me the job. He replied, “You got the job, didn’t you?”

Yes, Coach, I did, and all these years later, I am still grateful.

I have thought about that question many times since 1994, and I have used it in every interview I have been part of since. At first, I just wanted to see what people would say. Believe it or not, the way someone answers tells you quite a bit about them. I believe Coach Jones wanted to know whether I would stand up for the people I worked with and be loyal to the team. I went to Shoney’s hoping to get a coaching job, with no idea that I was also meeting someone who would influence me as a basketball coach, husband, dad, educator, and leader for the rest of my life.

The next evening, hundreds of people gathered at the Mississippi Sports Hall of Fame to honor Coach Jones and raise money for the Sherard Shaw Foundation for Pediatric Cancer Research and the McLean Fletcher Center. His basketball coaching career gave everyone plenty to celebrate, and seeing so many people there showed how far his influence has reached.

Coach Jones’s coaching résumé is impressive. He led Jackson Academy to back-to-back overall state championships before coaching at the University of Miami, with the Washington Wizards in the NBA, at Mississippi State, and then for more than two decades at Florida State. In 2019, he was inducted into the inaugural class of the College Basketball Assistant Coach Hall of Fame. He has coached at levels most of us only watch from a distance. I admire those accomplishments, and I value what he taught the people who worked and played for him even more.

I can say without a doubt that Coach Jones is one of the best coaches I have ever seen. His playbook was about as thick as a Sears catalog and probably could have been used as a boat anchor. I studied it all the time because he expected every player to know not only what they were supposed to do, but what the other four players were supposed to do as well. He wanted us to understand how the whole team worked together.

Then there were his motivational talks. Listening to Coach Jones could give you chill bumps. His players would have run through a wall for him because they knew how much he believed in them and how much he expected of them. Even while challenging us to give our best, he showed us what servant leadership should look like, and was the model of what transformational leadership is.

Coach Jones knew far more than plays. Inside and outside the gym, he held people to high expectations and treated them with respect. He valued execution, and he valued the people doing the work. You never had to guess where you stood with him. He could be brutally honest, but he was fair, and he was willing to listen when you saw something differently. As a young assistant, I was learning how to coach basketball, and I was learning just as much about how to work with people.

Coach Jones would often say, “Be the best,” “Don’t stop believing,” and “Never forget where you came from.” I have carried those words with me long after my coaching days. They have encouraged me through challenges in education and leadership, and they have mattered at home as well. He pushed people to reach for more while reminding them to stay grounded and remember those who helped them along the way.

He also showed me how much a person can accomplish without holding the head coach’s title. Coach Jones had already been a successful head coach when he became a college assistant. For nearly three decades, he helped build programs, prepare teams, and develop players from that role. His example taught me to give my best to the work in front of me and to invest in the people beside me.

As a lifelong mentor, Stan has helped shape the future through the many people he has influenced. We need to remember the value of that kind of leadership and offer it to others. Leadership needs more people like Coach Stan Jones.

I have shared this quote from the movie The Emperor’s Club before, and I believe it speaks to Coach Jones’s influence too:

“A great teacher has little external history to record. His life goes over into other lives. These men are pillars in the intimate structure of our schools. They are more essential than its stones or beams, and they will continue to be a kindling force and a revealing power in our lives.”

I hope you have a mentor in your life like the ones I have had and still have. We need people who will invest in us, regardless of our age, so that we can invest in others. That is true in coaching, education, and every other part of life.

When I think back to that table at Shoney’s, I smile. I was in awe of Coach Jones then, and I was just beginning to learn who he was. His last interview question was about standing up for a team. His example over the years has taught me much more: to be dependable, to give my best, to keep believing, and to care for people beyond the role they play.

Coach Jones, thank you for giving me the job. Thank you even more for the conversations, the lessons, your example, and a friendship I will always value. I am a better person because our paths crossed. Seeing hundreds of people gather to honor him reminded me that many others could say the same. I hope I can pass along even a smidgen of the influence he has given me.

As you step into your role today, remember that you are not just an educator and leader but a shaper of the future. Your actions and decisions profoundly impact the lives of those you guide. Go, be the great educator and leader that our future needs.

Remember… Think Leadership and Be For Others…

©2026 J Clay Norton

Want more Leadership Thoughts? Follow me on… X @thebookchamber or on FaceBook at J Clay Norton or follow the blog directly.

Educational Leadership and the Responsibility of an Audience Face

30 Friday Jan 2026

Posted by in Audience Face, Authentic, Balance, Character, Choice, Decisions, Educational Leadership, Emotion, Emotional Temperature, Essence, Illusions, Image, Know Your Why, Leader, Leadership, Preparation, Purpose, Relationships, Respect, Responsibility, Trust, Truth

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One day last week, while driving to school and listening to the radio, I heard a broadcaster joke that he had a “face for radio.” It is a familiar phrase, but it caught my attention in a different way this time. As I listened, I started thinking about how often we talk about “face” in leadership, the face we put on, the face we show in difficult moments, or the face others come to expect from us.

The more I reflected on it, the more I realized that educational leaders are constantly showing their face, and often their facial reactions, whether they intend to or not. Leadership, especially in schools, is always happening in public.

So, here is what I think about educational leaders and the idea of having an audience face.

Educational leaders are rarely out of view. Classrooms, hallways, meetings, community forums, and informal interactions all function as public spaces. Leadership in schools is not only about decisions made behind closed doors, but about how those decisions are embodied in front of others. This is where the concept of an audience face becomes central to effective educational leadership.

An audience face is the consistent public presence a leader brings into shared spaces. It is shaped less by isolated moments and more by patterns, including how a leader responds under pressure, communicates priorities, and navigates uncertainty. In schools, where trust and morale are fragile and hard won, this presence matters deeply.

Why an audience face is necessary in educational leadership

From a leadership perspective, having an audience face is not optional. Schools are complex organizations, and ambiguity from leadership often creates instability. A well-formed audience face helps reduce that uncertainty.

A constructive audience face provides:

  • Clarity: Leaders signal what matters through what they emphasize, tolerate, and address publicly.

  • Consistency: Predictable leadership behavior builds trust and reduces organizational anxiety.

  • Psychological safety: When leaders are steady and transparent, educators feel safer taking professional risks.

  • Cultural direction: How leaders show up teaches others how to behave, respond, and lead themselves.

In this sense, the audience face is not about image management. It is about sense making. People look to leaders to interpret the environment, especially during moments of tension or change.

The role of discernment, not performance

A common misconception is that an audience face requires emotional distance or artificial positivity. In reality, effective leaders practice discernment. They understand that not every reaction belongs in public space and not every concern should be processed collectively.

An intentional audience face helps leaders:

  • Decide what should be addressed publicly versus privately

  • Regulate emotional responses without denying them

  • Hold steady when others are uncertain or overwhelmed

This is not suppression. It is professional judgment. Educational leaders carry positional power, and how they express emotion, frustration, or doubt has ripple effects throughout the system.

When an audience face becomes a liability

An audience face becomes harmful when it shifts from alignment to performance. Educators are highly sensitive to inconsistency, and trust erodes quickly when public messaging does not match lived experience.

Warning signs include:

  • Saying what sounds right instead of what is accurate

  • Projecting confidence without follow through

  • Avoiding difficult truths to preserve approval

  • Becoming overly attached to maintaining a leader image

In these cases, the audience face functions as a mask rather than a stabilizing presence.

A reflective leadership practice

Strong educational leaders treat their audience face as an ethical responsibility. They regularly ask:

  • What do my public actions communicate about our priorities?

  • What patterns am I reinforcing through my responses?

  • How does my presence affect trust, morale, and decision making?

Ultimately, leadership in schools is not defined by visibility but by impact. The audience face is one of the most powerful tools leaders have to shape culture, signal values, and guide organizations through complexity. Used intentionally, it strengthens trust and coherence. Neglected, it allows confusion and misalignment to grow. In educational leadership, how one shows up in front of others is not secondary work. It is central to the work itself.

As you step into your role today, remember that you are not just an educator and leader but a shaper of the future. Your actions and decisions profoundly impact the lives of those you guide. Go, be the great educator and leader that our future needs.

Remember… Think Leadership and Be For Others…

©2026 J Clay Norton

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“Don’t Just Tell Them Not to Forget… Tell Them to Remember”

17 Friday Oct 2025

Posted by in Culture, Educational Leadership, Intentional, Know Your Why, Leader, Leadership, Purpose, Remember, Value

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I am currently reading The Barn – The Secret History of a Murder in Mississippi by Wright Thompson. If you have not read the book, I highly recommend it. The book honors both personal heritage and the enduring lessons drawn from the story of Emmett Till that continue to shape the South’s identity and hope. On a personal note, as I mentioned to a friend the other day who is also reading the book, Chapter Two contains the best history of Mississippi that I have ever read or heard, encompassing many aspects of Mississippi history that I never learned in school. Throughout the book, a theme emerges that I keep seeing: “Don’t just tell them not to forget, tell them to remember.” As I reflect on this theme, I see how it highlights how often we tell people, “Don’t forget,” but rarely do we say, “Remember.” What a subtle difference, but a powerful one, especially in education and leadership.

“Don’t forget” is defensive. It’s a warning, a plea against loss. It assumes negligence and expects compliance. “Remember,” on the other hand, is invitational. It calls us to hold something sacred, to intentionally bring forward what matters most. One is about avoiding failure; the other is about preserving meaning. It’s about taking ownership of what we hold dear.

This idea of remembrance isn’t just philosophical, it’s timeless. Even in popular culture, echoes of this truth appear. In the movie 300, King Leonidas commands his soldiers, “Remember this day, men, for it will be yours for all time.” His charge was not merely about memory; it was about meaning. It was a call to anchor courage, sacrifice, and identity in something worth remembering. Later, as the lone survivor, Dilios fulfills his king’s final wish: “Remember us. As simple an order as a king can give. Remember why we died.” These lines capture the essence of remembrance as legacy, holding fast to what gives purpose to the struggle.

Educational leaders face this tension every day. General thoughts consist of… We are reminded not to forget deadlines, lesson plans, or data reporting, but do we invite educators to remember why they teach? We caution students not to forget assignments, but do we spend time helping them remember the joy of discovery, the dignity of effort, the wonder of learning? We are an integral part of this process, and our value lies within the core of how we help others connect their work to purpose. 

To “remember” is to root ourselves in purpose. It is to carry forward the lessons, values, and relationships that shape our work. I believe when we lead from a remembrance mindset, we help others reconnect with the “why” beneath the “what.” We help build and sustain cultures where the vision and mission are not just recited but recalled from personal experience, vividly and often. Remembering becomes intentional. 

This act of remembrance is also deeply rooted in Christian values at its core. Throughout Scripture, God continually calls His people to remember. “Remember the Lord your God” (Deut. 8:18). “Do this in remembrance of Me” (Luke 22:19). When we remember God’s faithfulness, we lead differently. We teach with patience, we listen with compassion, and we serve with humility. God knows that what we remember shapes what we value, and what we value directs how we lead.

So today, don’t just tell others not to forget. Tell them to remember. We all have the capability to instill this mindset in others around us. So, why not give it a try? 

So maybe the better question is not “What have we forgotten?” but “What must we remember?”

Remember the teacher who made a difference in your life, Remember the student who just needed one person to believe in them, Remember that education is a calling for you for our future, Remember who others are, Remember the One who called you, And in that remembering, remember to keep the heart of education alive…

As you step into your role today, remember that you are not just an educator and leader but a shaper of the future. Your actions and decisions profoundly impact the lives of those you guide. Go, be the great educator and leader that our future needs.

Remember… Think Leadership and Be For Others…

©2025 J Clay Norton

Want more Leadership Thoughts? Follow me on… X @thebookchamber or follow the blog directly.

Consider the Ant, You Sluggard…

03 Friday Oct 2025

Posted by in Christian Worldview, Commitment, Courage, Decisions, Desire, Educational Leadership, Growth, Know Your Why, Leader, Leadership, Purpose, Resilience, Value

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The other day, while playing tennis with Heather, we paused during a side switch. As we sat, I noticed a single ant on the ground. It was moving steadily but with no obvious direction, as if searching for something. I asked Heather, “I wonder what it’s looking for? Water? Food? Maybe other ants?”

And then it hit me: aren’t we all a little like that ant? Moving, striving, searching, sometimes without even knowing what we’re after. I immediately thought of the movie A Bug’s Life and its main character, Flik… His mission was straightforward: survival, nourishment, connection to the colony. For us as leaders, the search is less obvious but no less essential. We’re not just looking for tasks to complete or goals to check off; we’re looking for something deeper.

I believe that “something” can be summed up in three pursuits: purpose, growth, and belonging.

1. Purpose

The ant isn’t wandering for wandering’s sake; it’s on a mission. Likewise, leaders must define why we do what we do. Without purpose, our calendars may be full, but our impact will feel empty. Purpose is the compass that keeps us aligned, even when circumstances shift. When leaders connect daily work to a greater mission… improving lives, shaping culture, building people… teams gain not just direction, but meaning.

2. Growth

That ant was exploring, adjusting, and learning its environment… it was headed somewhere. Leaders, too, need that posture of curiosity. Growth comes when we ask better questions, seek feedback, and stay open to the unknown. It requires humility, but it also keeps us sharp. A leader who is always learning creates a culture where others feel safe to stretch, innovate, and grow.

3. Belonging

No ant thrives alone; they need their colony. Leadership is no different. We’re wired for connection, and belonging fuels both resilience and performance. Leaders who foster trust, inclusion, and genuine care build communities where people not only work, but also want to work.

From a Christian worldview perspective, this search ultimately points us back to God. Scripture reminds us that “Where there is no vision, the people perish” (Proverbs 29:18), true purpose begins with His calling. Our deepest growth comes not from striving, but from being “transformed by the renewing of [our] mind” (Romans 12:2). And real belonging is found in the body of Christ, where “though many, we form one body” (Romans 12:4–5). When our leadership is anchored in Him, our search is no longer restless; it becomes rooted, life-giving, and eternal.

So, what are we really looking for? The answer may be simple: clarity of purpose, commitment to growth, and a sense of connection and belonging.

The next time you find yourself in a reflective pause (I was just flat out tired and getting beat), whether on a tennis court, in a meeting room, or during a quiet walk, why don’t you ask yourself: What am I truly searching for right now? The way we answer that question shapes not only our own journey but also the path we light for those we lead.

As you step into your role today, remember that you are not just an educator and leader but a shaper of the future. Your actions and decisions profoundly impact the lives of those you guide. Go, be the great educator and leader that our future needs.

Remember… Think Leadership and Be For Others…

©2025 J Clay Norton

Want more Leadership Thoughts? Follow me on… X @thebookchamber or follow the blog directly.