Your Leadership Brand…

The value of branding your leadership is not always measured by how many times we hear “Well done,” or “You did a great job,” or “I know you worked long and hard on that project.” Oh, but how we often want it to be measured that way… Our leadership is measured on the impact it makes, not in short, but in the value of the long term, it has on the organization and, most importantly, the people. And that value… unconscionably creates your brand…

As that opening paragraph begins to simmer and resonate in your mind, I think it is timely to talk about our leadership “brand” and the effects of it, especially in a time such as we are experiencing now. I would think it would be safe to say that we all aspire to be quality leaders. Reflectively speaking, it can be creative and fun. Finding new ideas and ways that help the overall picture of what we know “something” can be and then, with the help of others, bring a common good for all is the best feeling.

I also believe one of the hardest things to do is “hope” that your leadership brand has enough weight to carry itself and a group when it is time to have a plan without having a plan ready to go. I once heard the old adage, “It is better to build a plane on the ground, instead of in the air.”

The “brand” we talk with is heard, and we walk with is seen. What are people hearing and seeing as you lead with your brand? It is hard enough to “sell” your brand, much less wanting people to understand your brand and what it is. My leadership style has to be made by me from a summation of lifetime experiences. However, how I lead cannot be a copy based on the brand of other leaders. More times than not, when we copy leadership, it just doesn’t fit well. And we all know when something doesn’t’ fit well, it sure doesn’t wear well.

I think of a person’s leadership brand like I do a company’s logo. Take the company “XYZ” for example (insert whatever company you want). When we hear or see the company’s name or logo, a mental explosion takes place, and everything we have ever seen, heard, tasted, tried, etc… comes to thought. I would dare say the same thing happens when we see or hear the leadership around us.

With all of that being said, I feel the importance, now, of others knowing what our leadership brand is. One thing our brand cannot do is change like the weather. Our leadership brand is what we make it. Needless to say, through all of your leadership tenure, your leadership brand will be remembered. Maybe now more than ever.

One more thought, you know those cattle branding irons? They tend to leave a permanent marking… Well, so does your leadership…

Go be a great educator and leader today… Our future needs it…

Remember… Think Leadership and Be For Others

©2020 J Clay Norton

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Mandate and Motivation…

Liberal and weak leadership that openly questions the accuracy and trustworthiness of strong leadership must be called out. Especially in times of crisis, such as we have now. Too many leaders are putting themselves first, taking center stage on decisions, and giving “after the fact congratulations” to the people who are actually doing something.

Nothing like getting right to the point without an introduction, lead-in paragraph, right?

The call for quality leadership is ongoing. We must rally around strong leaders and help them help others to maintain consistent leadership that can block skeptical attacks by those who subscribe to the “me first” attitude.

How can we flesh that out in practical ways? I think the first and foremost answer is in the way in which we proclaim the good that quality leaders are doing. This can easily be seen in the conviction of the way they lead. This conviction leads to the two ideas I have, that in a crisis, every quality leader leads with a mandate and motivation.

Mandate

There is a mandate for quality leadership. Leadership is a ground that many “want” to walk on, but many cannot. Leaders are called to lead, point-blank, pure and simple. That is the mandate. Any leadership that is weak, self-serving, wants popularity… ignores the mandated purpose of what a quality leadership plan is supposed to be. What’s that? To do right by people. How easy that mandate can and should be. When the mandate of doing right by people is accomplished, it creates accuracy and completeness that many strive for. The mandate is carried out entirely and precisely for others first.

As simple as carrying out this mandate seems, it has to have harmony with the right motivation as to why a leader leads the way they do.

Motivation

We are in a different season with our lives right now, due to COVID19. The motivation we lead with can be very dangerous if we are not careful. Make no mistake, there will always be difficult times in the days to come. With that being said, this is an opportune time to make sure our motivation to lead is set accordingly and not threatened. I believe that the number one way our motivation gets threatened is through compromise. This compromise is usually placed in motion by impulses to put self first.

That is why the right mandate and motivation to lead is all the more necessary and urgent in this time of calling. Weak, self-first leaders are what I want to call… Leadership Terrorists. They sneak up, backstab, connive with other evil to make way for themselves, provide “truth” in the actual falsehood that leads to deception and ultimately leaves a path of destruction behind.

All of this is why we need the right leadership, mandates and motivation, now more than ever before. Despite all the dangers that threaten quality leadership, putting others first will always be the right thing to do. Lead from behind or follow from the front, I do not care… just lead for the right reasons and leading for yourself is not one.

Mandates and motivation… what are yours today?

Go be a great educator and leader today… Our future needs it…

Remember… Think Leadership and Be For Others

©2020 J Clay Norton

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Staying Close with Your “Distance” Leadership…

The educational world, as now, most definitely, has moved into the distance-learning mode. As educators, we can adapt as well as any profession. Try teaching 150 students with different personalities and different learning styles throughout one to two days. Yep… Did I say the ability to adapt?

You get the idea… However, what about leadership when it comes to the distance-learning mode? How does that look? Can we adapt? Yes, due to recent circumstances, most everything is done by remote, even leadership.

Let’s not talk about the collective decisions of leadership, let’s talk about the relationships of leadership. The decisions we make as leaders are usually made by a consensus, well-informed group, and then disseminated to everyone. I believe that it is just part of doing our jobs as leaders.

Now… on to the relationship part of leadership during these “distance” times…

More than ever, people are looking for leaders to guide them during uncertain times. Rest assured, a leader will always emerge in times of need. Leadership is challenging enough, without all the extra “stuff” that goes on. However, quality leaders probably do not have to change their “style” very much. On the other hand, if a leader leads from a “distance” to begin with, the need to change is now. At some point, if you do not change, then your “distance” leadership will turn into leadership that is so far away, it will be nonexistent leadership.

Here are a few quick thoughts that I have (and this goes for teachers as well)…

While a “blanket” text or email is fine, make a point to be intentional with a few people each day. Just create a running list… Communicate with them individually. If you call, they probably will answer and carry on a conversation. Showing some intentionality will create and possibly strengthen a bond you have with others. People, by nature, work better in a friendly environment. This environment carries over remotely. We really have no excuse, technology has made this so easy.

With regard to “distance” leadership, another thing is to trust. Yes, even remotely. In education, we must trust the teachers. They have more “jobs” going on remotely, then they do when at school. Let them do what they do best; teach. Tell teachers what needs to be done and let them go. Check on them, not their work, per se.

Leading from a distance requires more effort on our part. Now is an excellent time to really invest in the lives of our teams. Ask them something other than work or even weather-related. Ask their opinion on something that could benefit the whole (but do not ask, if you do not want to hear).

The unknown… that is where we are with educational leadership at the moment. However, we are becoming more familiar with it day by day.  The only known is that we have had to adapt and change. Many a leader will rise or fall due to the choices of the decisions that they make during this pandemic. We will need the support of our teams. Make every effort and give your team a reason to support you.

Remember, as a leader, it is up to you to lead. If you do not, someone else will. If that happens, do not get upset. You had your chance… Do not be a “from a distance” leader, stay close. Society already has enough “distance” leaders as it is…

Go be a great educator and leader today… Our future needs it…

Remember… Think Leadership and Be For Others

©2020 J Clay Norton

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The Lamb’s Precious Blood

If you would like to download a printer friendly version of this with the above picture as a washout watermark, click here: The Lamb’s Precious Blood

The Lamb’s Precious Blood

Slavery and bondage, in Egypt we have all lived
Personal plagues affecting each of our lives

Plagues of inherited sin
A darkness needing to be washed

Our need for forgiveness
Our need to be redeemed

God in His infinite wisdom and mercy
Made way for our escape

No afterthought of God
Only His plan and purpose

To “cut” a Covenant for and with His people
A way for us to be “passed over”

The Lamb without spot, without blemish was provided
Slain before the foundation of the world

This Lamb’s blood spilled for the remissions of sins
Sprinkled on the doorposts and lintels of our hearts

Jesus, our Passover Lamb

The Lamb’s precious blood…

Sweated in the Garden of Gethsemane
Ran down His face as the Crown of Thorns was placed upon His head
Soaked the Via Dolorosa with every step from His beaten back
Stained the Cross at Golgotha from the nail-pierced hands and feet
Flowed freely from a Roman spear to His side

God’s great revelation and plan, purposed
Placed Jesus in a tomb for three days

Now our risen Jesus stands between time and eternity
Our entrance to the Throne of God

We are now pardoned and delivered
We have been bought with a price

The atonement paid
The price – The blood of the Son of God

Jesus, our Passover Lamb
Jesus, our Savior

What can wash away my sins, nothing but the blood of Jesus…

© J Clay Norton, 2020

For 2019 Easter Thoughts click here: The Cross I See

For 2018 Easter Thoughts click here: The Cross and The Grave

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