“Knowing what’s right doesn’t mean much unless you do what’s right.” – Theodore Roosevelt

“I give you my word…”  or “I promise, when…” Anyone ever tell you that?  What happened next can only be one of two things…  Either that person’s word stood, or it did not.  There is no “hem-hawing” out of it.

The people you lead have to believe in you and your credibility, and it can only be shown by your words with actions.


Photo Credit: Behappy.me

Here is a great question… Are you respected and worth listening too?

As a leader, your word denotes everything about you.  As we ponder on that statement, your word characterizes a few things about your leadership.

Ultimately, your word is…*

Your word is your BOND

It should carry an authority that is as good as a handshake of sealing a deal.

Your word is an expression of your NATURE

What you say represents the measure of your image.

Your word is a measure of your CHARACTER

One word:  Integrity

Your word is magnified above your NAME

When we begin to equate our word with our name, it will begin to carry much more value, and we will be more careful of what we say.

Your word is the sole source of FAITH

People must have faith in you and that you are going to keep your word.

Your reputation is put on the line every time you give your word. You are a walking “advertising billboard” that sells your word as being trustworthy.  You place value on what you are saying and hope that others will do the same.

*This was adapted from Ed Cole’s “Five Propositions Regarding God’s Word.”  I have taken four of the points and applied it to my thoughts as it would pertain to leadership.


©2018 J Clay Norton

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