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~ J Clay Norton, Ed.D.

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Category Archives: Intentional

“Don’t Just Tell Them Not to Forget… Tell Them to Remember”

17 Friday Oct 2025

Posted by The Book Chamber in Culture, Educational Leadership, Intentional, Know Your Why, Leader, Leadership, Purpose, Remember, Value

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business, Education, Educational Leadership, Leader, Leadership, Learning, Respect, school, Teachers, teaching

I am currently reading The Barn – The Secret History of a Murder in Mississippi by Wright Thompson. If you have not read the book, I highly recommend it. The book honors both personal heritage and the enduring lessons drawn from the story of Emmett Till that continue to shape the South’s identity and hope. On a personal note, as I mentioned to a friend the other day who is also reading the book, Chapter Two contains the best history of Mississippi that I have ever read or heard, encompassing many aspects of Mississippi history that I never learned in school. Throughout the book, a theme emerges that I keep seeing: “Don’t just tell them not to forget, tell them to remember.” As I reflect on this theme, I see how it highlights how often we tell people, “Don’t forget,” but rarely do we say, “Remember.” What a subtle difference, but a powerful one, especially in education and leadership.

“Don’t forget” is defensive. It’s a warning, a plea against loss. It assumes negligence and expects compliance. “Remember,” on the other hand, is invitational. It calls us to hold something sacred, to intentionally bring forward what matters most. One is about avoiding failure; the other is about preserving meaning. It’s about taking ownership of what we hold dear.

This idea of remembrance isn’t just philosophical, it’s timeless. Even in popular culture, echoes of this truth appear. In the movie 300, King Leonidas commands his soldiers, “Remember this day, men, for it will be yours for all time.” His charge was not merely about memory; it was about meaning. It was a call to anchor courage, sacrifice, and identity in something worth remembering. Later, as the lone survivor, Dilios fulfills his king’s final wish: “Remember us. As simple an order as a king can give. Remember why we died.” These lines capture the essence of remembrance as legacy, holding fast to what gives purpose to the struggle.

Educational leaders face this tension every day. General thoughts consist of… We are reminded not to forget deadlines, lesson plans, or data reporting, but do we invite educators to remember why they teach? We caution students not to forget assignments, but do we spend time helping them remember the joy of discovery, the dignity of effort, the wonder of learning? We are an integral part of this process, and our value lies within the core of how we help others connect their work to purpose. 

To “remember” is to root ourselves in purpose. It is to carry forward the lessons, values, and relationships that shape our work. I believe when we lead from a remembrance mindset, we help others reconnect with the “why” beneath the “what.” We help build and sustain cultures where the vision and mission are not just recited but recalled from personal experience, vividly and often. Remembering becomes intentional. 

This act of remembrance is also deeply rooted in Christian values at its core. Throughout Scripture, God continually calls His people to remember. “Remember the Lord your God” (Deut. 8:18). “Do this in remembrance of Me” (Luke 22:19). When we remember God’s faithfulness, we lead differently. We teach with patience, we listen with compassion, and we serve with humility. God knows that what we remember shapes what we value, and what we value directs how we lead.

So today, don’t just tell others not to forget. Tell them to remember. We all have the capability to instill this mindset in others around us. So, why not give it a try? 

So maybe the better question is not “What have we forgotten?” but “What must we remember?”

Remember the teacher who made a difference in your life, Remember the student who just needed one person to believe in them, Remember that education is a calling for you for our future, Remember who others are, Remember the One who called you, And in that remembering, remember to keep the heart of education alive…

As you step into your role today, remember that you are not just an educator and leader but a shaper of the future. Your actions and decisions profoundly impact the lives of those you guide. Go, be the great educator and leader that our future needs.

Remember… Think Leadership and Be For Others…

©2025 J Clay Norton

Want more Leadership Thoughts? Follow me on… X @thebookchamber or follow the blog directly.

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The Lost Art of Writing Thank You Notes…

10 Friday Jan 2025

Posted by The Book Chamber in Appreciation, Educational Leadership, Effective, Gratitude, Intentional, Kindness, Leader, Leadership, Maturity, Professionalism, Relationships, Respect, Sincerity, Thankful

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business, Education, Educational Leadership, Gratitude, Intentional, Leader, Leadership, Learning, Maturity, mental-health, mindfulness, personal-growth, Professionalism, Respect, school, self-care, Teachers, teaching, thank you notes

In a world dominated by how people communicate… quick texts and emojis, Facebook Messenger, Instagram, Snapchat, TikTok, or if you are hanging on to your MySpace account, the timeless art of writing thank-you notes often feels like a relic of the past. Yes, I’m old school in many ways, but many things in life are timeless… some things just need to be practiced and maintained. Yet, the simple gesture of writing a thank you note carries profound meaning, connecting us to others in ways technology cannot replicate.

Many will say, “Thank you” upon receiving a gift, and that should be the correct response. However, a “thank you” is also a default response because it seems natural to say. Many people would say this is enough. Others will say that the recipient of a thank you note will just read it and throw it away. However, I believe these are misconceptions. Writing a thank-you note is not about the recipient’s reaction. It’s about the act of expressing your thoughtfulness and acknowledging the other person, which is always worthwhile. I guess my question is, “Why would you not?”

DALL·E 2025-01-09 10.14.23 - A nostalgic and elegant scene capturing the essence of writing thank-you notes_ a vintage wooden desk with a classic fountain pen, high-quality statio

Here’s why I believe reviving and writing thank-you notes is worth the effort, focusing on their personal touch, intentionality, expression of gratitude, and reflection of maturity.

Personal

A handwritten thank-you note is deeply personal; it is a reflection of you. Unlike generic messages or templates, it requires your time and thoughtfulness. The process of selecting stationery, coming up with the right words, and addressing the recipient shows you value the relationship. A thank you note may stir something and resonate emotionally, letting the recipient know they’re appreciated. You might not ever know what it will mean…

Intentional

Writing a thank-you note is an intentional act. It requires slowing down to reflect on what and why you are thankful for and how to express it meaningfully. This intentional approach goes against almost everything our digitized minds use with the instant gratification of modern communication. A thank-you note says, “I took the time to think about you,” which leaves a lasting impression.

Shows gratitude

At its heart, a thank-you note is a tangible carrier for gratitude. It conveys appreciation. Why? Normally, positive thought, effort, or care is behind a gift or gesture that someone gives. I believe this expression strengthens relationships, as it acknowledges and celebrates the kindness of others.

Maturity

Do not diminish this fact… Writing a thank-you note demonstrates an emotional maturity factor. It shows you understand the importance of recognizing others’ contributions and are willing to invest effort in maintaining meaningful connections. It’s a skill that transcends etiquette, reflecting character and integrity.

As I try to wrap my thoughts around which of the four is the most important…, I guess all four are needed to square the circle… Regardless, reviving the art of thank-you notes can transform relationships. It can bring warmth to a person and possibly to a world that often feels impersonal. As we know, too many people hide behind keyboards anyway…

Since we are coming out of the Christmas and holiday season, I reckon there has to be someone you can extend a thank you note to. All it takes is one note… A few heartfelt words on paper might seem small, but they carry immense power to foster connection and gratitude. To use the SEC words, “It just means more.”

As you step into your role today, remember that you are not just an educator and leader but a shaper of the future. Your actions and decisions profoundly impact the lives of those you guide. Go, be the great educator and leader that our future needs.

Remember… Think Leadership and Be For Others…

©2025 J Clay Norton

Want more Leadership Thoughts? Follow me on… X @thebookchamber or follow the blog directly.

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Leading with Intensity or Intentionality… Which One?

25 Friday Oct 2024

Posted by The Book Chamber in Accountability, Actions, Align, Christian Worldview, Clarity, Culture, Decisions, Educational Leadership, Empower, Hope, Intensity, Intentional, Intentions, Know Your Why, Leader, Leadership, Learning, Mixed Signals, Opportunity, Relationships, Servant, Sincerity, Trust, Understanding, Unity, Useful, Value, Vision, Wisdom

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business, coaching, Education, Educational Leadership, Leader, Leadership, Learning, management, personal-development, Respect, school, Teachers, teaching

We see it almost every game in the world of sports… One word, intensity. On the other hand, we see the opposite, a stoicism of intentionality. As a former basketball coach, I get it… the need to motivate, fuss, correct, celebrate, etc. However, I became a better coach when I tapered off those moments of intensity. One of my coaching mentors, Stan Jones, told me once, “If you fuss and holler all the time, when you actually need to, the players will not know the difference.” I would give that same advice to young coaches now. I would also give it to all those at any leadership level.

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In leadership, the allure of leading with intensity is often strong. We live in a fast-paced world where results are expected quickly, and leaders usually feel pressured to drive people hard, pushing toward ambitious goals and maintaining relentless focus on outcomes. However, while it can achieve short-term gains, leading with intensity often leads to burnout, poor decision-making, and a gradual erosion of a positive culture over time. Every leader should be aware of these negative characteristics.

Leading with intentionality offers a more sustainable and effective approach. Think of it as a natural resource. When leaders are intentional, they focus on achieving goals and how those goals are pursued. Intentional leaders lead with clarity of purpose, ensuring that every decision aligns with the broader mission and values that determine who they are and who the organization is. Rather than pushing with an intensity of negativity and possible belittlement, intentional leaders take a step back to ensure engagement, support, and empowering others to become the standard. Intentional leadership prioritizes the why behind our actions rather than just the how or what, inspiring a sense of purpose and motivation. This fosters a culture of trust and collaboration, seeking results and holistic growth, encouraging personal development, and an opportunity for people to flourish.

While intensity might fuel a leader in moments of crisis or during short bursts of effort, I do not believe it should be a defining style. Leaders who consistently lead with intensity often need to catch up on the nuances that lead to lasting success. Intentionality, however, brings balance, purpose, and foresight, ensuring that both the leader and their team can sustain high performance over time. It would almost allow others to believe you are clairvoyant… 🙂 

From a Christian Worldview perspective, leading intentionally means listening, adapting, and seeking God’s wisdom in decision-making. This doesn’t necessarily mean waiting for divine intervention but rather using the principles and values found in the Bible to guide your leadership. Leadership rooted in intentionality reflects the servant-leader model of Christ, one that brings glory to God and leaves a lasting impact on the hearts of those we serve.

In the end, it’s not about how loudly or forcefully you lead; it’s about how wisely you guide others toward a shared vision. I have seen and been around many leaders of both styles and there is a drastic difference.  

Go be a great educator and leader today… Our future needs it…

Remember… Think Leadership and Be For Others…

©2024 J Clay Norton

Want more Leadership Thoughts? Follow me on… X @thebookchamber or follow the blog directly.

Want to share this leadership thought with others? Click on one of the social media sharing buttons below and help spread the good…

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(T)Issues of Leadership… It’s just one letter away! 

27 Friday Sep 2024

Posted by The Book Chamber in Choice, Circumstances, Conflict, Consistency, Crisis, Culture, Deciding, Decisions, Disaster, Distractions, Education, Educational Leadership, Emotion, Emotional Temperature, Importance, Influence, Insecurity, Inspiration, Integrity, Intentional, Intentions, Issues, Knowledge, Leader, Leadership, Reality, Transparent, Trust, Understanding, Unity, Useful, Value

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business, Education, Educational Leadership, emotional-intelligence, Leader, Leadership, Learning, management, personal-development, Respect, Teachers, teaching

I love analogies. I believe they are a better part of describing situations and are key in leadership thinking and reflection. So, today’s topic…

Let’s start with a simple yet profound observation: the word “issues” is just one letter away from “tissues.” This clever play on words serves as a powerful analogy for how personal issues can influence leadership.

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This simple play on words is a powerful reminder of how personal struggles can influence leadership. No leader has it all together, and those who think they do need to quit believing it; others know the truth. By default, I would venture into saying that many leaders carry some form of unresolved issues, good or bad. These issues might be deep-seeded from past experiences and might even be people in your unwanted circle. Still, when leaders carry unresolved issues, they burden themselves first and then affect the emotional and operational well-being of everyone around them. It’s like having the box of tissues ready handy for emotional spills (these can be good or bad also) – except, in this case, it’s needing those tissues to clean up the mess caused by unchecked issues that a leader has caused.

Leaders with unresolved issues often project their insecurities or frustrations onto others. What’s worse is that they make it seem as if you are the one at fault. I hate it when this happens. It’s like knowing a tornado is coming, and you need to run, take cover, at a right angle from that path. Whether it’s stress, poor communication, or unchecked ego (hello!), these personal challenges create a ripple effect. Everyone around becomes confused (for sure), demoralized (yes, it can happen), or even disengaged (probably so) because of the leader’s inconsistency or emotional volatility.

When leaders bring their personal issues into the working environment, they can inadvertently stifle innovation, breed negativity, and weaken the overall culture. This is where it gets serious…

But the sun is always shining behind the clouds… great leadership is about recognizing those issues and addressing them head-on. No leader is perfect, but the best ones are self-aware. They understand that their personal issues can affect their ability to make clear decisions, offer effective guidance, and create a positive culture.

Instead of burdening the team with their issues, emotionally intelligent leaders create an environment where challenges are tackled together—turning potential “tissue moments” into opportunities for growth and connection. Leadership is not about being flawless but about continually striving for improvement and ensuring personal issues don’t bleed into professional spaces. Sometimes, it is worth hearing to get out of your own way… and let’s leave the tissues for blowing our nose instead…

Go be a great educator and leader today… Our future needs it…

Remember… Think Leadership and Be For Others…

©2024 J Clay Norton

Want more Leadership Thoughts? Follow me on… X @thebookchamber or follow the blog directly.

Want to share this leadership thought with others? Click on one of the social media sharing buttons below and help spread the good…

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