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~ J Clay Norton, Ed.D.

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Category Archives: Know Your Why

Stop Leading to Survive – Start Leading with Purpose

25 Friday Apr 2025

Posted by The Book Chamber in Actions, Anchored, Character, Circumstances, Clarity, Classroom Leadership, Compassion, Conviction, Education, Educational Leadership, Emotion, Emotional Temperature, Empathy, Empower, Know Your Why, Leader, Leadership, Mixed Signals, Purpose, Teachers, Transformational, Trust

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business, Education, Educational Leadership, Leader, Leadership, Learning, Respect, school, Teachers, teaching

Have you noticed lately how society wants to make leadership complex and move at a speed that is too fast? All you have to do is just look around. Also, you may notice that many leaders are not leading from a deep sense of purpose; they’re leading from a place of longing. Longing for meaning, for validation, and for results, often defaulting to a “whatever works” philosophy. However, when they start chasing effectiveness without direction, they sacrifice the very essence of leadership – clarity, conviction, and character.

Leadership is meant to be anchored in purpose – with a strong, stable, and consistent foundation. Without it, even the most charismatic or skilled leaders drift, and depending on the strength and speed of the current, they can be taken anywhere. When purpose is missing, decisions become reactive rather than proactive, and strategies become short-sighted rather than transformative. A leader may gain temporary success, but the tell-tale signs of losing something far more valuable will be seen, which are trust, direction, and emotional resilience.

The tragedy is that the longing for meaning, validation, and results, when left unmet, often leads to purposeless leadership. It becomes a cycle; the more leaders seek to find purpose in external wins, the more disconnected they become from internal values. Without emotional alignment, leadership becomes mechanical and goes through the motions. The spark is gone, passion is replaced by pressure, and vision gives way to vagueness.

True leadership flows from inner conviction, not circumstantial or situational convenience. It requires doing the hard work of defining your “why” before driving the “what.” Purpose brings focus and fuels positive emotions of hope, empathy, and courage, all of which are essential for inspiration and creating a lasting impact.

Time-trusted leadership does not settle for what merely works – that’s survival. Instead, it pursues what matters – that’s significance. The world doesn’t need more successful leaders. It needs and requires more purposeful ones! Those who lead with clarity, conviction, and character.

It doesn’t matter where or at what level your leadership takes place, when leaders are clear about their purpose, they can offer others a reason to follow. At the heart of all great leadership is not just action but meaning, purposeful meaning.

As you step into your role today, remember that you are not just an educator and leader but a shaper of the future. Your actions and decisions profoundly impact the lives of those you guide. Go, be the great educator and leader that our future needs.

Remember… Think Leadership and Be For Others…

©2025 J Clay Norton

Want more Leadership Thoughts? Follow me on… X @thebookchamber or follow the blog directly.

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It’s a Wonderful Life – Leadership Found in Good ole George Bailey…

06 Friday Dec 2024

Posted by The Book Chamber in A Christmas Story, Actions, Charlie Brown, Christmas, Christmas Vacation, Circumstances, Clarity, Compassion, Crisis, Deciding, Decisions, Heart, Inspiration, It's a Wonderful Life, Know Your Why, Leader, Leadership, Legacy, Purpose, Relationships, Respect, Sacrifice, Servant, Transactional, Transformational

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business, Christmas, Education, Educational Leadership, George Bailey, humor, It's a Wonderful Life, Leader, Leadership, Learning, movies, Redefining Success, Relationships, Respect, school, Teachers, teaching

Well, it’s that time of year again… when we watch the same movies we have seen dozens of times over and over. I have my favorites (Charlie Brown, Christmas Vacation, and The Christmas Story) some that are so-so ok, and then there are those that are no way.

For me, It’s a Wonderful Life falls into a different category. I really like it, but do not watch it often (really cannot tell you why or why not). I do realize that many think it is a holiday classic, and that’s ok; I’m not opposed to turning the channel if it is on. However, I do realize and appreciate that there is a profound amount of leadership, sacrifice, and what can truly define success in the movie.

its-a-wonderful-life-3

Good ole George Bailey… he’s the one many will say, “Go live your life, forget the people.” While others recognize the fact that he spends his life setting aside his dreams of travel, adventure, and ambition to serve the small town of Bedford Falls.

You can be worn out watching George by the movie’s end; even George feels worn out. He sees himself as a failure, convinced he’s achieved nothing he desired, talking to anyone who will listen while at the same time talking to himself. Yet, for the pure of heart, at the end of the movie, we are given a glimpse of the truth… George has everything that truly matters.

This glimpse holds valuable lessons for all, especially those in leadership…

Impact Over Accomplishment

George is a big-time dreamer, wanting to build skyscrapers and see the world. All of this is over shadowed by the transformative impact he has on the lives of others. The older I get, the more I realize that leadership is not measured by trophies, plaques, certificates, or accolades but by how others thrive because of your influence in their lives. Every sacrifice George makes keeps Bedford Falls alive. He ensures families they have homes and hope. I realize here that the true leadership shown by George builds communities, not personal legacies.

The Power of Relationships

There is a scene in the movie where George is at his lowest point. However, he learns his worth is from the outpouring of love and support from those he served; yes, we see servant leadership at its finest. We see in George’s character that leadership is relational, not transactional. Through George’s trust, loyalty, and goodwill, he cultivated his greatest wealth. This is what is needed in times of crisis, the value of relationships.

Redefining Success

Success of achievements vs meaning… This is a hard one, and you are the only one who can answer. We can read books, listen to podcasts, and ask for advice, but in the end… only you can answer what you want out of the decisions you make. If you have seen the movie, you know how it ends. George Bailey did not build skyscrapers, but he built up the lives of others. His success was not in what he gained (he only had $2 left in the cash register) but in what he gave, which was himself. If you understand this, you know that fulfillment can be found when you prioritize purpose over prestige.

Good ole George Bailey… he wanted to chase personal dreams, but not at the expense of others. His greatest triumph could be ours… realizing that a life poured out for others is a wonderful life. This Christmas season, let’s give it a try.

As you step into your role today, remember that you are not just an educator and leader but a shaper of the future. Your actions and decisions profoundly impact the lives of those you guide. Go, be the great educator and leader that our future needs.

Remember… Think Leadership and Be For Others…

©2024 J Clay Norton

Want more Leadership Thoughts? Follow me on… X @thebookchamber or follow the blog directly.

Want to share this leadership thought with others? Click on one of the social media sharing buttons below and help spread the good…

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Leading with Intensity or Intentionality… Which One?

25 Friday Oct 2024

Posted by The Book Chamber in Accountability, Actions, Align, Christian Worldview, Clarity, Culture, Decisions, Educational Leadership, Empower, Hope, Intensity, Intentional, Intentions, Know Your Why, Leader, Leadership, Learning, Mixed Signals, Opportunity, Relationships, Servant, Sincerity, Trust, Understanding, Unity, Useful, Value, Vision, Wisdom

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We see it almost every game in the world of sports… One word, intensity. On the other hand, we see the opposite, a stoicism of intentionality. As a former basketball coach, I get it… the need to motivate, fuss, correct, celebrate, etc. However, I became a better coach when I tapered off those moments of intensity. One of my coaching mentors, Stan Jones, told me once, “If you fuss and holler all the time, when you actually need to, the players will not know the difference.” I would give that same advice to young coaches now. I would also give it to all those at any leadership level.

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In leadership, the allure of leading with intensity is often strong. We live in a fast-paced world where results are expected quickly, and leaders usually feel pressured to drive people hard, pushing toward ambitious goals and maintaining relentless focus on outcomes. However, while it can achieve short-term gains, leading with intensity often leads to burnout, poor decision-making, and a gradual erosion of a positive culture over time. Every leader should be aware of these negative characteristics.

Leading with intentionality offers a more sustainable and effective approach. Think of it as a natural resource. When leaders are intentional, they focus on achieving goals and how those goals are pursued. Intentional leaders lead with clarity of purpose, ensuring that every decision aligns with the broader mission and values that determine who they are and who the organization is. Rather than pushing with an intensity of negativity and possible belittlement, intentional leaders take a step back to ensure engagement, support, and empowering others to become the standard. Intentional leadership prioritizes the why behind our actions rather than just the how or what, inspiring a sense of purpose and motivation. This fosters a culture of trust and collaboration, seeking results and holistic growth, encouraging personal development, and an opportunity for people to flourish.

While intensity might fuel a leader in moments of crisis or during short bursts of effort, I do not believe it should be a defining style. Leaders who consistently lead with intensity often need to catch up on the nuances that lead to lasting success. Intentionality, however, brings balance, purpose, and foresight, ensuring that both the leader and their team can sustain high performance over time. It would almost allow others to believe you are clairvoyant… 🙂 

From a Christian Worldview perspective, leading intentionally means listening, adapting, and seeking God’s wisdom in decision-making. This doesn’t necessarily mean waiting for divine intervention but rather using the principles and values found in the Bible to guide your leadership. Leadership rooted in intentionality reflects the servant-leader model of Christ, one that brings glory to God and leaves a lasting impact on the hearts of those we serve.

In the end, it’s not about how loudly or forcefully you lead; it’s about how wisely you guide others toward a shared vision. I have seen and been around many leaders of both styles and there is a drastic difference.  

Go be a great educator and leader today… Our future needs it…

Remember… Think Leadership and Be For Others…

©2024 J Clay Norton

Want more Leadership Thoughts? Follow me on… X @thebookchamber or follow the blog directly.

Want to share this leadership thought with others? Click on one of the social media sharing buttons below and help spread the good…

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Looking in the peripheral? You’ll lose your center focus…

14 Friday Oct 2022

Posted by The Book Chamber in Actions, Decisions, Importance, Know Your Why, Leader, Leadership, Passive-Agressive, Purpose, Useful

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This past weekend, Breana and I installed a Ring security device on her apartment. Nothing major, just another level of security. As a dad, that’s important… 40854404

The Ring security device… it’s pretty cool how it works. If Ring asks, I’ll do commercials for them. The security measure I am most impressed with is its panoramic range. It can cover a good bit. I stood in the same spot and could not see what the device could see. I’m like, “How can that work?”

Anyway… as usual, it got me thinking.

Let’s change out the word panoramic to peripheral. How much of our leadership vision is so focused on stuff on the side that we do not see what is going on right in front of us? How many leaders do you know whose vision is so focused on the nuances of the side that they miss what is right in front of them that they do not see or maybe do not want to see?

SMILE-Cover-300x160

I would dare say that most leaders I know focused on the side stuff are micro-managers. Focused so much on the trivial, they believe impactful results can happen here. Small things on the side can help a leader create mini successes. They get caught there because it’s an area where they can flex their leadership the most; be seen and heard. Let’s say passive-aggressive also. However, if most of their effort is placed on the peripheral, what action is being taken on matters that mean the most at the core?

Eventually, our peripheral vision will max out. We have all followed the pen to the side of our head at the eye doctor. But that still does not excuse us for not knowing what is happening. Great leaders know how to move in and out of the peripherals. Be a leader that understands the things on the side while knowing the important things are in front of us. If a matter on the peripheral becomes important enough, it will move to the center area.

I equate peripheral vision to a side for a meal. I don’t go to a restaurant to order a side dish only; it’s just what I want to eat while I’m focused on what I want to order to begin with.

I’m glad the Ring security device has great peripheral/panoramic vision. It catches every movement within its range, helping solve a security issue. It would be nice if leadership could be the same way. I guess that’s why they say many cannot see the trees because of the forest.

Let’s go fight the good fight of leadership. Someone has to…

Go be a great educator and leader today… Our future needs it…

Remember… Think Leadership and Be For Others…

©2022 J Clay Norton

Want more Leadership Thoughts? Follow me on… Twitter @thebookchamber or follow the blog directly.

Want to share this leadership thought with others? Click on one of the social media sharing buttons below and help spread the good…

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