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~ J Clay Norton, Ed.D.

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Category Archives: Purpose

“Don’t Just Tell Them Not to Forget… Tell Them to Remember”

17 Friday Oct 2025

Posted by The Book Chamber in Culture, Educational Leadership, Intentional, Know Your Why, Leader, Leadership, Purpose, Remember, Value

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business, Education, Educational Leadership, Leader, Leadership, Learning, Respect, school, Teachers, teaching

I am currently reading The Barn – The Secret History of a Murder in Mississippi by Wright Thompson. If you have not read the book, I highly recommend it. The book honors both personal heritage and the enduring lessons drawn from the story of Emmett Till that continue to shape the South’s identity and hope. On a personal note, as I mentioned to a friend the other day who is also reading the book, Chapter Two contains the best history of Mississippi that I have ever read or heard, encompassing many aspects of Mississippi history that I never learned in school. Throughout the book, a theme emerges that I keep seeing: “Don’t just tell them not to forget, tell them to remember.” As I reflect on this theme, I see how it highlights how often we tell people, “Don’t forget,” but rarely do we say, “Remember.” What a subtle difference, but a powerful one, especially in education and leadership.

“Don’t forget” is defensive. It’s a warning, a plea against loss. It assumes negligence and expects compliance. “Remember,” on the other hand, is invitational. It calls us to hold something sacred, to intentionally bring forward what matters most. One is about avoiding failure; the other is about preserving meaning. It’s about taking ownership of what we hold dear.

This idea of remembrance isn’t just philosophical, it’s timeless. Even in popular culture, echoes of this truth appear. In the movie 300, King Leonidas commands his soldiers, “Remember this day, men, for it will be yours for all time.” His charge was not merely about memory; it was about meaning. It was a call to anchor courage, sacrifice, and identity in something worth remembering. Later, as the lone survivor, Dilios fulfills his king’s final wish: “Remember us. As simple an order as a king can give. Remember why we died.” These lines capture the essence of remembrance as legacy, holding fast to what gives purpose to the struggle.

Educational leaders face this tension every day. General thoughts consist of… We are reminded not to forget deadlines, lesson plans, or data reporting, but do we invite educators to remember why they teach? We caution students not to forget assignments, but do we spend time helping them remember the joy of discovery, the dignity of effort, the wonder of learning? We are an integral part of this process, and our value lies within the core of how we help others connect their work to purpose. 

To “remember” is to root ourselves in purpose. It is to carry forward the lessons, values, and relationships that shape our work. I believe when we lead from a remembrance mindset, we help others reconnect with the “why” beneath the “what.” We help build and sustain cultures where the vision and mission are not just recited but recalled from personal experience, vividly and often. Remembering becomes intentional. 

This act of remembrance is also deeply rooted in Christian values at its core. Throughout Scripture, God continually calls His people to remember. “Remember the Lord your God” (Deut. 8:18). “Do this in remembrance of Me” (Luke 22:19). When we remember God’s faithfulness, we lead differently. We teach with patience, we listen with compassion, and we serve with humility. God knows that what we remember shapes what we value, and what we value directs how we lead.

So today, don’t just tell others not to forget. Tell them to remember. We all have the capability to instill this mindset in others around us. So, why not give it a try? 

So maybe the better question is not “What have we forgotten?” but “What must we remember?”

Remember the teacher who made a difference in your life, Remember the student who just needed one person to believe in them, Remember that education is a calling for you for our future, Remember who others are, Remember the One who called you, And in that remembering, remember to keep the heart of education alive…

As you step into your role today, remember that you are not just an educator and leader but a shaper of the future. Your actions and decisions profoundly impact the lives of those you guide. Go, be the great educator and leader that our future needs.

Remember… Think Leadership and Be For Others…

©2025 J Clay Norton

Want more Leadership Thoughts? Follow me on… X @thebookchamber or follow the blog directly.

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Consider the Ant, You Sluggard…

03 Friday Oct 2025

Posted by The Book Chamber in Christian Worldview, Commitment, Courage, Decisions, Desire, Educational Leadership, Growth, Know Your Why, Leader, Leadership, Purpose, Resilience, Value

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business, Education, Educational Leadership, Leader, Leadership, Learning, Respect, school, Teachers, teaching

The other day, while playing tennis with Heather, we paused during a side switch. As we sat, I noticed a single ant on the ground. It was moving steadily but with no obvious direction, as if searching for something. I asked Heather, “I wonder what it’s looking for? Water? Food? Maybe other ants?”

And then it hit me: aren’t we all a little like that ant? Moving, striving, searching, sometimes without even knowing what we’re after. I immediately thought of the movie A Bug’s Life and its main character, Flik… His mission was straightforward: survival, nourishment, connection to the colony. For us as leaders, the search is less obvious but no less essential. We’re not just looking for tasks to complete or goals to check off; we’re looking for something deeper.

I believe that “something” can be summed up in three pursuits: purpose, growth, and belonging.

1. Purpose

The ant isn’t wandering for wandering’s sake; it’s on a mission. Likewise, leaders must define why we do what we do. Without purpose, our calendars may be full, but our impact will feel empty. Purpose is the compass that keeps us aligned, even when circumstances shift. When leaders connect daily work to a greater mission… improving lives, shaping culture, building people… teams gain not just direction, but meaning.

2. Growth

That ant was exploring, adjusting, and learning its environment… it was headed somewhere. Leaders, too, need that posture of curiosity. Growth comes when we ask better questions, seek feedback, and stay open to the unknown. It requires humility, but it also keeps us sharp. A leader who is always learning creates a culture where others feel safe to stretch, innovate, and grow.

3. Belonging

No ant thrives alone; they need their colony. Leadership is no different. We’re wired for connection, and belonging fuels both resilience and performance. Leaders who foster trust, inclusion, and genuine care build communities where people not only work, but also want to work.

From a Christian worldview perspective, this search ultimately points us back to God. Scripture reminds us that “Where there is no vision, the people perish” (Proverbs 29:18), true purpose begins with His calling. Our deepest growth comes not from striving, but from being “transformed by the renewing of [our] mind” (Romans 12:2). And real belonging is found in the body of Christ, where “though many, we form one body” (Romans 12:4–5). When our leadership is anchored in Him, our search is no longer restless; it becomes rooted, life-giving, and eternal.

So, what are we really looking for? The answer may be simple: clarity of purpose, commitment to growth, and a sense of connection and belonging.

The next time you find yourself in a reflective pause (I was just flat out tired and getting beat), whether on a tennis court, in a meeting room, or during a quiet walk, why don’t you ask yourself: What am I truly searching for right now? The way we answer that question shapes not only our own journey but also the path we light for those we lead.

As you step into your role today, remember that you are not just an educator and leader but a shaper of the future. Your actions and decisions profoundly impact the lives of those you guide. Go, be the great educator and leader that our future needs.

Remember… Think Leadership and Be For Others…

©2025 J Clay Norton

Want more Leadership Thoughts? Follow me on… X @thebookchamber or follow the blog directly.

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Stop Leading to Survive – Start Leading with Purpose

25 Friday Apr 2025

Posted by The Book Chamber in Actions, Anchored, Character, Circumstances, Clarity, Classroom Leadership, Compassion, Conviction, Education, Educational Leadership, Emotion, Emotional Temperature, Empathy, Empower, Know Your Why, Leader, Leadership, Mixed Signals, Purpose, Teachers, Transformational, Trust

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business, Education, Educational Leadership, Leader, Leadership, Learning, Respect, school, Teachers, teaching

Have you noticed lately how society wants to make leadership complex and move at a speed that is too fast? All you have to do is just look around. Also, you may notice that many leaders are not leading from a deep sense of purpose; they’re leading from a place of longing. Longing for meaning, for validation, and for results, often defaulting to a “whatever works” philosophy. However, when they start chasing effectiveness without direction, they sacrifice the very essence of leadership – clarity, conviction, and character.

Leadership is meant to be anchored in purpose – with a strong, stable, and consistent foundation. Without it, even the most charismatic or skilled leaders drift, and depending on the strength and speed of the current, they can be taken anywhere. When purpose is missing, decisions become reactive rather than proactive, and strategies become short-sighted rather than transformative. A leader may gain temporary success, but the tell-tale signs of losing something far more valuable will be seen, which are trust, direction, and emotional resilience.

The tragedy is that the longing for meaning, validation, and results, when left unmet, often leads to purposeless leadership. It becomes a cycle; the more leaders seek to find purpose in external wins, the more disconnected they become from internal values. Without emotional alignment, leadership becomes mechanical and goes through the motions. The spark is gone, passion is replaced by pressure, and vision gives way to vagueness.

True leadership flows from inner conviction, not circumstantial or situational convenience. It requires doing the hard work of defining your “why” before driving the “what.” Purpose brings focus and fuels positive emotions of hope, empathy, and courage, all of which are essential for inspiration and creating a lasting impact.

Time-trusted leadership does not settle for what merely works – that’s survival. Instead, it pursues what matters – that’s significance. The world doesn’t need more successful leaders. It needs and requires more purposeful ones! Those who lead with clarity, conviction, and character.

It doesn’t matter where or at what level your leadership takes place, when leaders are clear about their purpose, they can offer others a reason to follow. At the heart of all great leadership is not just action but meaning, purposeful meaning.

As you step into your role today, remember that you are not just an educator and leader but a shaper of the future. Your actions and decisions profoundly impact the lives of those you guide. Go, be the great educator and leader that our future needs.

Remember… Think Leadership and Be For Others…

©2025 J Clay Norton

Want more Leadership Thoughts? Follow me on… X @thebookchamber or follow the blog directly.

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Rejoicing in the Mourning of The Empty Tomb

17 Thursday Apr 2025

Posted by The Book Chamber in Easter, God, Hope, Jesus, Joy, Love, Mercy, Passion, Purpose, Sacrifice

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Easter, Jesus

 

If you would like to download a printer friendly version of this with the above picture as a washout watermark background, click here: Rejoicing in the Mourning of the Empty Tomb

Rejoicing in the Mourning of The Empty Tomb

To feel the weight of what was lost, to stand before a world fractured by sin,
bent beneath the curse, longing for release – It is good to mourn…

To see the sorrow etched in every face, to know that something is missing;
something only Heaven can restore – It is right to be sad…

Creation groans beneath its burden, subjected to futility, longing for freedom,
bound in the chains of corruption – Look around…

The earth trembles in the pains of childbirth, straining toward redemption’s dawn,
aching for the stone to be rolled away, for we know that Salvation awaits…

We are meant to be rejoicing people… for redemption has come in flesh and blood,
for the cross is victory, and the grave is empty!

Yet even in resurrection’s light, our joy is mixed with tears,
for this world is still a battlefield, and our hearts bear the scars of war.

To mourn is to see clearly, to name the fight within,
to confess the war we wage each morning, the weight of temptations that greet us at dawn.

There are enemies unseen, whispers of doubt, shadows of fear,
sin that lingers, pulling at our heels… Yet mourning does something holy.

It turns our cries toward Calvary, our sorrow toward the empty tomb,
our weakness into a desperate plea… For the risen Savior’s touch.

Blessed are those who mourn, for they will be comforted.
Not with fleeting peace but with a risen King who conquered death.

Comfort in knowing… The price has been paid,
forgiveness is won, the stone is rolled away… forever.

So, we mourn, and we hope. We grieve, and we rejoice.
We weep, and we wait… For that day when Jesus will make all things new.

Happy Easter

© J Clay Norton, 2025

For previous Easter thoughts, click the link…

2024 The Symbol of Love’s Greatest Story

2023 The Walk

2022 The Victory of Christ

2021 Resurrection Morning

2020 The Lamb’s Precious Blood

2019 The Cross I See…

2018  The Cross and The Grave

As you step into your role today, remember that you are not just an educator and leader but a shaper of the future. Your actions and decisions profoundly impact the lives of those you guide. Go, be the great educator and leader that our future needs.

Remember… Think Leadership and Be For Others…

©2025 J Clay Norton

Want more Leadership Thoughts? Follow me on… X @thebookchamber or follow the blog directly.

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