“Leadership is an opportunity to serve. It is not a trumpet to call to self-importance.” – J. Donald Walters



Why do some leaders not serve? Are they too __________… you can fill in the blank.


I once heard an adage that stated, “It is very hard to give or receive anything with a closed hand.” That statement can also go for anyone who has a closed heart. A closed heart has got to be one of the saddest things out there. A leader with a closed heart is even worse.

This I believe… Having a closed heart slams the door on you being able to serve.

The amount of influence a leader has is extraordinary. But that influence has both positive and negative measurements. Why do we not understand the value we bring to any situation when we serve? I fear that most leaders today would rather be served than to serve others. Serving has become a lost commodity in leadership.

So… What must we do to make sure we have a powerful SERVE?


Believe it or not, there are people who want you to lead them. When you lead, give others the feeling that makes them believe in themselves.



Give others the respect you would want yourself. For a true leader, it takes zero effort to be nice and respect others. Let others see you value them and their commitment.



Not only of yourself, but give everything that others will need. Please do not put someone in a situation where they do not have the resources to complete a job.



Help those around you. Do not be that leader who does everything themselves. Convey the knowledge you have and allow others to glean. Help them become successful. The better they look, the better you look.


We do not have to go very far to find an opportunity to serve. And when you do have that opportunity, please do not blow your own horn. It does not sound as good as you think it does anyway. Serving is not about you. It is about those who you are serving. In the end, you will make a difference and will have an impact on others.

The powerfulness of your SERVE is about others working hard with you and not for you. This happens when you work hard with and for others. Please notice the difference between the two sentences.

An opportunity to SERVE awaits us all. We just have to have the “want to”…


Remember… #thinkleadership

©2017 J Clay Norton

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