Ever notice how many Amazon trucks, vans, and third-party Amazon distributors are on the road? And now that it’s December, they seem to be everywhere. I even see them in my sleep. I think one of their drivers lives in my neighborhood; I see him so much. Do any of you have the same thought? But it’s not the truck or the van I see; it’s the smile logo from A to Z. Logos are meant to create mental images and thoughts. They are brands that sear into our minds. So, the Amazon logo…
A cheerful arrow that smiles from A to Z. As leaders I believe we can learn much from Amazon’s iconic design logo. It’s a reminder that leadership, much like online shopping, is about delivering on promises with a smile, even if the smile sometimes hides the chaos behind the scenes.
From A to Z, it catches every letter in between, from beginning to end. What if we replace the A to Z with the idea of January to December, with all the months in between, keeping that smile all year long as the Amazon logo inspires us?
January gives us a “new year, new me” mentality. December gives us last-minute, I hope it gets here by Christmas, Prime orders :). But at every stop in between, each month gives us a year-long leadership adventure. By the time Christmas is here, the year is basically over. Christmas offers us a time to begin reflecting on the true leadership gifts we have been given and those we’ve provided; time, guidance, understanding, compassion, etc., and just maybe the occasional opportunity to bring in a dad joke…
As December is upon us, and we do reflect, how many of the above were we a part of, not just in the Christmas season of December but all year long? Leadership, like Christmas, thrives on connection. Just like the Amazon logo, leadership delivers a smile that should be January to February. More importantly, it delivers joy and results.
So, as the year wraps up, channel your inner Amazon logo: keep that smile going from January to December, from everything where kickoffs begin to year-end wrap-ups. Remember, a leader who smiles inspires others to do the same. And who couldn’t use a little more joy—especially when unwrapping life’s surprises?
As you step into your role today, remember that you are not just an educator and leader but a shaper of the future. Your actions and decisions profoundly impact the lives of those you guide. Go, be the great educator and leader that our future needs.
Remember… Think Leadership and Be For Others…
©2024 J Clay Norton
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